Black Friday 2020 has been a total success reactivating the region's economy; from a perspective focused on e-commerce, we have a growth in sales of 36% and transactions approved by 52% compared to 2019, respectively.
It is a day that consolidates year after year with the highest sales of the month, compared to local initiatives in each country such as Cyber Mondays or "Buen Fin."
Black Friday shows that e-commerce is not the future but merely the active present. The crisis generated by the pandemic leaves us many lessons, and it is here where each business must expand its way of selling. Adaptation is crucial.