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Black Friday is a unique date in Brazil; we estimated that 60% of the annual sales made by retailers are generated this day and during the Christmas season.

E-commerce is no strange to this reality; it makes great efforts to increase sales and meet the demand for products or services; consumers are most likely to search.

Data reveals the success in sales this day in 2020; there was a growth of 50% compared to 2019, representing 23.9 million USD in profits.

Felipe E. S. Gonçalves
PayU I INSEAD I WBAF

GRAFICA (9)
TITULO 2020-1

Sales in USD

TITULO-2

Sales in USD